Dynamic account pricing
Trade buyers must instantly see their negotiated rates. We configure the front-end to seamlessly reflect tiered pricing, volume discounts, and specific tax rules upon login.
Shopify Premier Partner ยท B2B & Wholesale
Shopify architectures for complex B2B operations
We engineer self-serve wholesale portals that eliminate manual sales tasks. Effortlessly handle tiered pricing matrices, custom payment terms, and deep ERP integrations within a frictionless buying environment.
Discuss your project
True B2B ecommerce requires more than a standard checkout.
If your sales team is still processing orders via email, checking inventory by hand, or manually applying discounts, your tech stack is a bottleneck. Trade buyers expect the same frictionless experience as retail consumers, but with the complex logic of wholesale.
We design and build bespoke B2B environments on Shopify. By engineering custom quoting flows, syncing real-time inventory, and building intuitive bulk-order interfaces, we turn your storefront into an automated sales engine that reduces overhead.
Selected B2B and wholesale platforms
Examples of our digital transformation work for trade brands, where deep systems integration and streamlined wholesale UX dictate the build.
Embamat
Engineered a robust B2B packaging portal featuring complex custom sizing calculators and streamlined bulk-ordering workflows.
Actiu
Structured a highly technical catalog for a commercial interiors brand, balancing inspiring architectural visuals with rigorous trade specifications.
Bergner
Executed a high-volume platform consolidation, integrating extensive product data and aligning global internal workflows.
Atlanta Servers
Built an intuitive component configuration experience, allowing IT buyers to easily customize and quote complex server builds.
SPC
Optimized a dense consumer electronics catalog, ensuring the front-end remained highly navigable while supporting robust backend data structures.
Legacy ERP & data migrations
Moving from Magento or a legacy system requires precision. We map complex relational data, ensuring customer pricing tiers, historical orders, and structural workflows transition flawlessly to Shopify.
Wholesale UX & portal design
We design intuitive front-end environments tailored for trade buyers. We build quick-add matrices, intuitive catalog filters, and clear request-a-quote pathways that speed up the procurement cycle.
Systems architecture & support
B2B infrastructure is never static. We provide ongoing development to maintain custom API connections, optimize catalog structures, and adapt your store's logic as your trade operations scale.
Operational realities
Where trade platforms succeed or fail
Scaling a B2B operation requires a storefront that can handle invisible backend complexity without burdening the user interface.
High-speed bulk ordering
Wholesale procurement demands efficiency. We engineer quick-order forms, CSV upload capabilities, and repeat-order UX so buyers can restock their inventory in seconds.
ERP & inventory synchronization
A B2B store is only as reliable as its data. We design front-end layouts that cleanly display real-time stock levels sourced from your ERP, preventing backorders and manual reconciliation.
Quoting & payment terms
Not every B2B transaction is a credit card checkout. We design clean UI flows for requesting quotes and surfacing net payment terms (like Net 30) directly within the customer's portal.
Catalog depth & taxonomy
Large technical catalogs easily become unnavigable. We structure intuitive filtering and search architectures so buyers can locate specific SKUs and technical spec sheets instantly.
Consumer-focused agencies often fail to grasp the operational heaviness of B2B. They build beautiful storefronts that ultimately collapse under the weight of custom pricing rules, split fulfillment logic, and ERP synchronization requirements.
We build digital tools for trade. We engineer Shopify environments that absorb your operational complexity, giving your buyers a frictionless D2C-style experience while flawlessly supporting the internal workflows your business relies on.
What clients say
We found WE ARE CRISP to be the ideal partner for our e-commerce project in the industrial sector.
Technical FAQ
Common integration questions
Can you migrate our complex pricing matrices and customer tiers?
Yes. We meticulously map your existing customer groups and pricing rules to Shopify's B2B architecture, ensuring every buyer sees their correct negotiated rates the moment they log in.
How do you handle integrations with NetSuite or other ERPs?
We have deep experience working alongside integration middlewares to ensure your Shopify frontend accurately reflects the inventory, pricing, and fulfillment data housed in your ERP.
Can we offer different payment methods for wholesale vs. retail?
Absolutely. We can configure the checkout logic so standard consumers see traditional payment options, while verified B2B accounts are automatically offered invoicing or Net payment terms.
How do we manage large catalogs with technical specifications?
We utilize custom Shopify metafields and metaobjects to cleanly display complex technical data, downloadable spec sheets, and compliance documents without cluttering the core product page design.
Can the platform support both B2B and D2C simultaneously?
Yes. Depending on your operational scale, we can design a blended storefront using Shopify's native B2B features, or architect separate expansion stores governed by a single backend.
Industry experience
See other Shopify industry experience
Explore how WE ARE CRISP approaches category-specific Shopify work across product data, buying journeys, migrations, integrations, and ongoing support.
View all industry experienceIf your B2B processes are outgrowing your storefront, let's talk.
Whether you are planning an ERP-integrated migration, a portal rebuild, or need continuous architectural support, we build foundations that scale.
Contact us